Author: Jason Stewart

Here’s How The Best Spinner Signs Lead To Amazing Outdoor Advertising

Here’s How The Best Spinner Signs Lead To Amazing Outdoor Advertising

Nothing can work better than outdoor advertising when it comes to making a huge difference in your local area and raising your brand’s profile. It’s amazing how spinner signs don’t call for the consumer to do much to access them, while being less intrusive than other modes of marketing at the same time.

Where and How to Advertise Outdoors

If demographics is a great influence on your target market, a few cleverly selected spots and signs in your region could boost your brand and generate sales by making potential clients head into your storefront. With their creative element, spinner signs are a wonderful way to stand out from your competition. After all, driving down a street won’t catch one’s eyes to that never-ending list of businesses on both sides. Unless, one of the businesses has got a walker standing out with bright, custom-made sign flaunting their message on it.

Spinner Signs For Great Outdoor Advertising

The best spinner signs provide color, presentation and an in-depth idea into a business with efficient outdoor advertising that’s taken to all new levels of awesomeness with the following advantages :

– High visibility
Showcasing information about your products, services or events with spinner signs gets people involved and puts your business in their line of sight. You can witness increased sales and a larger customer base simply by investing in a fun marketing trend.

– Weather-resistant
The best spinner signs can withstand almost all kinds of whether and stand strong at all times, whether it’s the rains, rough winds, sun, or sand.

– Budget-friendly
Working wonders for outdoor advertising, a hand-held spinner sign is one of the most inexpensive and cost-effective modes of promotions.

– Creative
Spinner signs let the walker’s creative juices flowing by allowing them to dance, move and of course spin around with the boards.

– Wide variety
Whether it’s the shape, size or design, you can get your messages printed on a variety of spinner signs, including square, arrow, rectangle and much more.

– Best-in-class printing
High quality digital printing yields vibrant and bright colors that look quite bold and catchy on the signs. Plus, dual-side printing ensures that your ad gets noticed by people.

– Long lasting and durable
The best spinner signs are mostly printed on a very heavy adhesive vinyl, followed by mounting on coroplast, which makes sure they last for a long time. What’s great is that they are not only thick and durable, but also light enough to allow tossing and flipping.

Protect your Ecommerce Site against Hackers

Protect your Ecommerce Site against Hackers

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Your ecommerce site is your virtual office and therefore it should be taken seriously. There are many cases of cybercrimes thus there is need to en sure that your site is protected from hackers. There are several ways in which this can be done.

  1. Choose ecommerce web hosting service provider wisely

People often think that the e-commerce site security is mainly based on the software they write. Although the web application itself must also be secure, the other chief factor is the Web Hosting being used. Between shared and dedicated hosting, dedicated is more secure and ideal for ecommerce business. Shared hosting has multiple users all are accessing the same server: running under the same operating system, using the same resources, etc. Dedicated hosting plan, whether it be a co-located server, a dedicated server, or a VPS, only a single user is using the server (or in the VPS case, the virtual server).

  1. Keep Data Encrypted

All the data that flows between the web server of company and the website of customers should have encryption in order to stay away from eavesdropping or a phishing attack. SSL authentication is a must-have for e-commerce sites from small as well as large retailers. SSL effectively protects sensitive data that travels across the web and encrypts sensitive information such as credit card details and passwords. The SSL certificate makes these important data unreadable to everyone apart from the intended recipient, protecting it from cyber criminals and hackers.

Sourced from: http://www.cso.com.au/article/570903/best-ways-protect-ecommerce-site-from-cyber-criminals/

Do not wait for trouble to come so that you can deal with it. Hackers can cause serious damage therefore you need to test your site for any loopholes that might give them advantage. You should also get rid of any customer data that you are not using.

  1. DON’T COLLECT OR SAVE CUSTOMER DATA YOU DON’T NEED

Hackers and identity thieves cannot steal what you don’t have. Therefore, do not collect or save any private customer data through your e-commerce solution that is not essential to your business.

When it comes to processing credit cards, use an encrypted checkout tunnel to eliminate the need for your own servers to ever see the customer’s credit card data. This might be slightly more inconvenient at checkout time for your customers, but the benefits far outweigh the risk of compromising their credit card numbers. Also, be certain hackers can’t remotely access any private data you retain.

[youtube video=https://youtu.be/ldVLOosB8OI]

REGULARLY TEST YOUR E-COMMERCE SITE FOR VULNERABILITIES

Credit card companies require retailers to test their e-commerce websites to meet certain security standards. But simply meeting these regulations is not enough. Your better bet is to regularly test your e-commerce site to stop hackers from doing any real damage. This includes:

Regular scanning: Check your web sites regularly (including a test of all links) to ensure identity thieves and hackers have not introduced malware into advertisements, graphics, or other content provided by third parties.

Penetration testing: Consider hiring cyber security consultants or ethical hackers to identify vulnerabilities in the code.

Sourced from: https://garage.godaddy.com/webpro/security/10-ways-to-keep-hackers-hands-off-your-e-commerce-website/

You should also advice your customers to use long passwords. This can be prompted during signing up. You should also set up a firewall so that Trojans and viruses that could corrupt your system are kept out.

Instruct the customers to keep passwords long

  • Customers should not share their password with anyone.
  • Longer passwords are harder to break so keep the password long.
  • Notify customers to change their password every 15 days or monthly.

To create a password, always use a mixture of numeric numbers, small alphabets, capital alphabets, and special characters.

Use Firewall Security

There are many Trojans and virus attacks that can be avoided with a Firewall. A firewall is a kind of layer of your network that alerts you whenever any suspicious events occur on your server. To avoid SQL injection and cross-site Scripting attack, online merchants should have an extra layer of security to a customer’s login page, contact forms, and search queries. Firewalls monitor traffic coming onto the server and you can set a predefine access control list to allow only consented communication.

Sourced from: http://tweakyourbiz.com/technology/2014/01/20/10-tips-to-protect-an-ecommerce-website-against-hacking-and-fraud/