“In the technology lollapalooza of the past decade, digital and social media
are merely the warm-up acts to the blockbuster headliner that is Mobile.
… Revolution, anyone?”
Whether or not “going mobile” is yet on the B2B priority list, the mobile revolution is expanding at an unprecedented, almost unbelievable, pace all around B2B organizations.
A revolution, by definition, changes the current order in a relatively short period. With 5 billion mobile subscriptions worldwide—eclipsing the combined penetration of PCs, landlines and TVs—5 billion apps downloaded in 2010 alone, and $5 billion in sales in the three quarters following iPad’s launch, mobile not only qualifies as revolutionary, but also firmly stakes claim to being the most sweeping set of media of our time… or any time.
Make no mistake, in the technology lollapalooza of the past decade, digital and social media are merely the warm-up acts to the blockbuster headliner that is mobile. [Watch CK discuss The Mobile Revolution & B2B here]
But B2B companies have been slow to move into mobile. And the irony is stark, given that mobile is the one set of media that is most used by their target audiences. With 72% of the U.S. workforce already mobile, 64% of B2B decision makers currently reading their email via mobile devices, and more than 70% of executives under 40 considering mobile their primary communications tool, it’s clear: professionals view their mobile devices as veritable “lifelines to their livelihoods.”
As B2B marketing specialist, adjunct professor and popular speaker Christina “CK” Kerley insights: “Mobile devices aren’t the story. They’re just the screens. In the mobile revolution, what is most important—yet not widely understood—isn’t that we’re changing our technology, but that this technology is changing us. The mobile revolution is defined not by a mass conversion in communications devices but the sea change that mobile media is driving across the needs, preferences, expectations, and thresholds of today’s consumer and business audiences.” [Video Clip: Watch CK explain “How Mobile Changes Us”
Through The Mobile Revolution & B2B: Why Mobile Ignites A Revolution And The Marketing Imperatives For Today’s B2Bs, CK crystallizes the big-picture business case for B2B mobile integration and outlays a 5-point framework of marketing imperatives for B2B executives.
Packed with mobile statistics, supported by 10 B2B mobile examples, and featuring 7 lesson-rich video clips, The Mobile Revolution & B2B is a seminal guide—a must-have road map—for B2B companies that need to adjust, align and advance their businesses in a newly mobile planet undergoing a unique revolution.
If you’re a B2B, give this paper a serious read… and if you’re a B2B marketer, read it twice.
